The verdict is in.
In a world of Uber’s, Amazon’s, and personalised B2C sales experiences, the B2B INDUSTRY is still playing catch-up.
This guide will give you statistics, reports and quotes from top industry figures to show you how modern B2B buyers buy, and therefore how differently sellers should sell.
This guide will show you:
- How technology can personalise the buyer journey
- Ineffective tactics many B2B businesses are still using
- Sales and marketing that buyers appreciate, even love
- The benefits of sales and marketing alignment
Get ahead of the competition by with these insights into the modern B2B buyer.